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It started with commemorative buttons, made to honor George Washington in the 1789 election. Today's tactics include marketing with lanyards. And while product and materials have changed over time, the purpose and power of promotional giveaways has not.

Promotional Giveaways— Why Lanyards are a Logical Choice

Sow a seed, reap a crop. This is the theory behind promotional giveaways. The fact is, everyone likes free. But all things considered, free just doesn't exist. It's been said that promotional products are the oldest form of advertising. Research shows that those who receive these freebies often feel obligated to give something back -- ever sent in a check for those "free" address labels? As many as 35 percent of those who receive them do just that. And that's the power behind promotional products.

Marketing with lanyards is a logical choice. Because giveaways are great, but some products just don't make the grade -- who couldn't quickly fill a 40-gallon trash bag with all the promotional junk they've received? But lanyards have been in use since the 15th century -- because we've always had a need for products that help us keep our goods intact. And with today's consumers carrying cell phones, sunglasses, keys and gadgets of all kinds, who could refuse a little help from a lanyard?

Custom Lanyards from Direct Lanyards
Direct Lanyards makes marketing with lanyards easy. That's because we make high-quality lanyards with detailed logos and text -- lanyards that showcase your brand with style. Just fill out no-obligation free quote from and we'll rush you a price quote and digital art proof. Or call us toll free, at 1-877-599-6746, Monday through Friday 8:00 a.m. to 6:00 p.m., ET.

Ready to make the marketing magic happen? Turn your giveaways into earned business when you get your marketing lanyards from Direct Lanyards!