A Guide to Buying the Right Corporate Lanyards

Apr 7, 2021

A Guide to Buying the Right Corporate Lanyards

Do you worry that you're losing business to your competition because your brand is not as visible in the marketplace as it could be? Are you searching for a cost-effective...

Joshua Baker

Author: Joshua Baker

Do you worry that you're losing business to your competition because your brand is not as visible in the marketplace as it could be? Are you searching for a cost-effective way to increase your brand awareness help keep your image top of mind for your customers?

If that’s the case, we have the perfect product for your needs. Custom corporate lanyards are the ideal, low-cost, high impact means to increase your brand or logo awareness and reach new customers throughout the USA. 

At DirectLanyards.com, we’re experts in designing and producing custom corporate lanyards that work for businesses and other organizations worldwide. We’ve built a reputation over nearly 20 years for outstanding quality lanyards at unbeatable prices. Let us show you how custom lanyards can boost your bottom line.

Why Do You Need Custom Lanyards?

To begin, let’s talk about why custom corporate lanyards are suitable for virtually any business, agency, nonprofit or other organization.

There’s a simple explanation for that. Custom lanyards help your organization build your brand awareness in a low-key way that sticks in the mind of potential customers. It’s all about getting your brand or logo out there in front of them. You want to create a constant buzz for your brand. Lanyards are a terrific way to that and keep your logo in customers’ minds.

That offers you obvious advantages. Your customers will know exactly who to call when they need the products or services you offer. If you include your phone number or email address, they’ll even know how to contact you. Put the info right there in front of them and you can just about guarantee that you will at least be able to give them a quote.

Lanyards Can Promote Your Business Efficiently.

Custom lanyards are a financially sound way to showcase your brand in a way that will be seen directly by potential customers. Why burn through hundreds or thousands of dollars on TV ads, web-based media, and newspaper spot ads when you can’t be sure your target market will even see them?

On the other hand, if you give away custom lanyards to customers, prospects, suppliers, and trade show attendees, you will establish a connection with both current and prospective customers that will pay dividends in the future. The more people see your logo, the more buzz and awareness there will be about your company.

Keep Your Employees Engaged with Customized Corporate Lanyards.

Custom lanyards aren’t just for promoting your brand, however. They’re also a good way to boost staff morale in the workplace. Custom corporate lanyards help promote team spirit among employees. Studies show most employee turnover is created not by workers feeling underpaid, but by feeling they are not appreciated. A lanyard is a small token that says you appreciate and value what they do, and that they are an important member of the team.

How To Choose The Perfect Lanyards For Your Business

Choosing the right lanyards for your needs is a simple process:

Pick your lanyard fabric and style.
Select your lanyard fabric color and letter color and style.
Choose the attachment option that’s right for your workplace 

At DirectLanyards.com we make it easy to select customized corporate lanyards in the USA. We’ll work with you every step of the way. With a wide choice of lanyard types to choose from, there are a few factors to consider. Different uses need different lanyard types. Take a look at the types we offer. And of course, our expert staff is always available to help you select the right type for your specific custom lanyard needs.

Types of Corporate Lanyards:

Polyester Lanyards: This lanyard type features flat polyester, onto which we screen print your design or logo. This is our most popular lanyard type, offering an excellent balance of both performance and price.

Woven Lanyards: This lanyard type weaves your logo or imprint into the polyester material of the lanyard, using a process similar to embroidery. This gives a classic, elegant look, but is suitable only for simple text or art. Due to the nature of the weaving process, intricate designs or complex fonts simply won’t be legible in this style.

Nylon Lanyards:  These are the finest quality lanyards we sell. They offer a smooth finish with a brilliant sheen. They are, dare we say, our most elegant lanyard type. They offer a  “wow factor” that makes your design stand out.

Tubular Lanyards: If you’re on a limited budget but still want great quality lanyards, this is the way to go. Our tubular polyester lanyards are made similar to a shoelace, and are comfortable, long wearing and an excellent way to promote your brand at a low cost.

Full Color (Dye Sublimated) Lanyards: This type is the SUV of the lanyard world. The dye sublimation printing process infuses the ink and colors of your design directly into the fabric of the lanyard. The result is a weatherproof design that won’t peel, crack or fade. Rugged and ready for anything!
Brand Placement, Font and Size

Once you’ve found the right lanyard type, consider the font and size of your logo, brand or message and how you want to display it on your custom lanyards.

Pay special attention to font and size. It does no good to have a nice-looking lanyard if no one can read your message. Once again, this is an area where our experienced sales staff can help. We’ll work with you to find the most attractive, most legible way to get your brand out there.

Choose the Right Attachments for Your Needs

Modern custom lanyards are versatile enough to be used for much more than their conventional role as ID holders. You can select attachments to hold keys, cell phones, pens, water bottles and more. With lots of options available, there’s sure to be one that’s perfect for your organization’s needs.

Check out the possibilities here!

A word about safety breakaways: in certain environments, these are a must. A simple reusable two-piece plastic sleeve, they pop free if a lanyard is caught in machinery, grabbed or pulled. The lanyard pulls away before the wearer can be harmed. In medical, correctional or factory settings, these are a critical option. We think they’re so important that we offer them as a FREE option on every lanyard type we sell.

Budgeting For Your Custom Corporate Lanyards

Once you’ve selected your lanyard type, style and colors, consider the price. Keep in mind when you order that the more you order, the less expensive each lanyard is. Ordering in bulk can save significant cash for your organization. Remember, it can’t hurt to have extras on hand, especially once you see how effective lanyards can be in promoting your brand. We think you’ll be pleasantly surprised at how well they work for you.

Final Words

Now that you know the basics of custom lanyards, you need a supplier. That’s where we come in. At DirectLanyards.com, we’re committed to giving you the finest quality lanyards, the lowest prices and the best customer service you’ll find anywhere. We’ve been providing custom lanyards to satisfied customers all over the world for nearly 20 years. We stand behind everything we sell with our 100% Satisfaction Guarantee. Should you find any lanyard you buy from us to be defective in either workmanship or materials, all you have to do is let us know. We’ll replace it at no extra cost to you.

Our experienced staff is ready to answer any questions you might have. Feel free to call us, toll free, email or fill out our free quote form today. We’re ready to serve all your custom lanyard needs. Ask about our other custom products as well. Let us show you how easy, fast and hassle-free ordering custom corporate lanyards online can be!

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